Long New's History
Long New Industrial Co., Ltd. was founded in Taichung in 1972, specializing in printing machinery R&D, design, and manufacturing. Starting from wallpaper printing machines, Long New has transformed three times, becoming a renowned precision equipment manufacturer in Asia.
From flexible production to seeking international collaboration for development.
Initially, Long New gained a foothold in wallpaper printing with flexible production and quick response. As the market evolved, Long New sought collaboration with international companies, introducing advanced technology and management expertise.
Long New actively collaborated with leading tech companies in Japan and Europe, significantly enhancing product technology and quality.
Through tech exchange, Long New quickly mastered key technologies, successfully adopting cutting-edge printing and coating equipment from Japan and Germany. Our tech expanded to industrial printing, battery separators, aerospace, and solar energy, showcasing comprehensive application capabilities.
Long New began to focus more on providing customized solutions.
Understanding customer needs, Long New integrates equipment and software design services to provide complete customized solutions, enhancing customers’ competitive advantages.
Today, Long New’s products are sold to over 50 countries worldwide,
with over 2000 units in operation.
Adhering to “Quality, Innovation, Professionalism, Responsibility,” we optimize our structure and supply chain, enhance efficiency and competitiveness, and strive to be a global leader in printing and coating equipment.
With “S.P.E.E.D” as our mission, we strive to create exceptional customer value. We pursue employee fulfillment and build a happy corporate culture, while adhering to mutual benefit and sustainable prosperity with suppliers.
Speed
Respond quickly to market demands, shorten development and delivery cycles, and enhance overall competitiveness.
Professionalism
With solid technology and experience, demonstrate professionalism and provide high-quality solutions.
Efficiency
Optimize processes, integrate resources, and complete each task with maximum efficiency.
Excellence
Continuously pursue excellence, set industry benchmarks, and build a leading brand image.
Determination
Face challenges with courage, commitment, and determination to achieve our vision and promises.
Long New’s core values are the foundation of our development and the code of conduct for every employee. We believe that only by adhering to these core values can we remain invincible in the fierce market competition and achieve sustainable operation.
Responsibility
Take on missions with a high sense of responsibility, dare to challenge, and ensure the achievement of corporate and customer expectations.
Innovation
Continuously pursue breakthroughs in technology and thinking, and promote continuous progress and growth of the enterprise.
Quality
Strictly control every link, adhere to excellent standards, and create stable and reliable products and services.
Professionalism
Integrate deep experience and professional knowledge to tailor the best solutions for customers.
Long New's core strengths are the key to our success in market competition.
These advantages are reflected not only in our products and technology but also in our services and management.
Long New has an experienced project team that can design customized solutions based on the actual needs of customers’ production lines. We integrate core technologies such as mechanical design, automatic control, sensor applications, and production process optimization to precisely create efficient equipment that meets customers’ process characteristics, helping companies increase production capacity, stabilize quality, and optimize operational efficiency.
From needs analysis, conceptual design, verification to system integration and after-sales support, a cross-functional professional team participates throughout the process to ensure that each project can accurately connect with on-site applications and has flexible expansion and long-term maintainability, helping customers seize the opportunity in a highly competitive industrial environment.
Long New is committed to providing one-stop integrated services, from front-end R&D design, precision manufacturing to back-end installation, commissioning and after-sales support, establishing a complete and efficient technology and service chain. Through vertically integrated operations, we ensure that products have a high degree of consistent quality and stability at every stage, bringing customers the best application performance and return on investment.
The R&D side combines market insights and technological innovation to define products; the manufacturing side introduces precision machining, automated assembly and strict quality control to ensure stable equipment performance; the after-sales side is provided by a professional after-sales service team to provide immediate technical support, preventive maintenance, remote diagnostics and spare parts supply to help customers ensure uninterrupted production and long-term stable operation of the system.
This meticulous integrated service system not only shortens the customer’s introduction schedule but also strengthens the management and benefits of the entire life cycle of the equipment, comprehensively improving the overall competitiveness of the production line.
Long New has established long-term in-depth technical cooperation with leading international printing equipment brands such as Japan and Germany. Through technology introduction, joint development and standard integration, it continues to strengthen its R&D and manufacturing capabilities in the field of printing machinery. This multinational technology alliance not only accelerates the innovation speed of our products but also enables Long New to always lead the industry in terms of equipment performance, process accuracy and system stability.
Our core products cover high-end gravure printing machines and precision coating equipment, which can be widely used in packaging materials, electronic films, decorative materials, functional coatings and special industrial materials and other diverse industries. Through modular design and customized engineering, we can create equipment solutions that combine efficiency, precision and stability according to the different production line needs of customers. Assist customers in seizing the opportunity in the digital and high-value transformation.
In response to the increasingly complex challenges of globalization of production and customer service needs, Long New has introduced an AI intelligent cloud system to achieve real-time monitoring, remote diagnostics and predictive maintenance functions, effectively breaking through geographical restrictions and greatly improving global operational efficiency and equipment utilization.
Through the integration of sensors and data collection modules into printing and coating equipment, we can instantly grasp key process parameters such as tension control, coating thickness, temperature and humidity changes, and speed variation. All data is instantly transmitted back to the cloud platform, and data analysis and trend prediction are performed by AI algorithms to provide maintenance recommendations and performance optimization solutions to help customers proactively prevent anomalies and avoid the risk of production interruption.
In addition, technicians can use remote connections for parameter adjustment, troubleshooting and operation guidance, which greatly shortens the time for cross-regional support, and is especially suitable for overseas customers or multi-location factory management, truly realizing the digitalization and globalization of equipment services.
